The program Her Direction is an exclusive immersion for women leaders who aim to develop and strengthen leadership, communication, purpose, and personal branding skills, integrating the current business landscape with Italian culture. The program includes diagnostic, preparation, and application phases, promoting self‑knowledge as well as personal and professional growth.

Main themes:

• Current market and corporate landscape, with a focus on the role of women leaders.
• Communication tools and leadership skill development.
• Development of future goals.
• Definition of personal and professional objectives using the tools and self‑knowledge acquired.
• Building personal branding with a focus on image and leadership positioning.

Technical visits:

• Casato Prime Donne Winery in Montalcino: it stands out as one of the first Italian wineries to be managed exclusively by women. The visit includes the aging cellar, the production area, lunch, and a tasting of two wines (one of which is a Brunello).
• Galleria degli Uffizi: it houses some of the most important works of the Renaissance, including paintings by masters such as Leonardo da Vinci, Michelangelo, and Botticelli.
• Galleria Accademia: displays Renaissance masterpieces and is especially famous for Michelangelo’s sculpture David.